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Like a nutrition label for digital content

Discover how Content Credentials provide a look into the history of digital content for anyone to access at any time.

Red house with opaque fingerprint overlay.

Making Content
Credentials durable

We have engineered compatibility with fingerprinting and watermarking to achieve content durability ​so that Content Credentials travel wherever the content goes.

A standard to easily and reliably establish provenance

Explore how, when, and where a piece of content is created including every time there is editing, publishing or sharing. It’s called Content Credentials and it’s quickly gaining traction across the digital ecosystem.

Red house with opaque image source and timestamp overlay.
Core Tag

Embedded Provenance

Digitally signed data that’s attached to content, which contains information such as when the content was created, where it came from, and its editing history.

Red house with overlay of opaque numbers.
Compatible Tag

Invisible Watermarking

A stamp that can be imprinted on digital content, but that can’t be detected by the human eye or ear. This can embed identification patterns that are difficult to tamper with—all leading back to the Content Credentials.

Red house with opaque fingerprint overlay.
Compatible Tag

Digital 
Fingerprinting

A coded representation of the content that can enable locating the original material and its associated Content Credentials.

Red fox looking into the distance.

How to adopt Content Credentials today

Review the process
Rolodex of terminology.

Are you proficient in content provenance terms?

View the glossary

Content Credentials come from a community of organizations

Explore how to adopt